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“As one of the original “Mad Men,” Alan Pesky transformed the way millions of consumers saw household brands. As a bereaved father, he had the courage to look at the world through his late son’s eyes and understand how his own behavior had compounded his child’s learning challenges. His lessons in empathy and in building a new business after “retirement” will be as invaluable for wise business leaders as they are for parents and teachers.”

“At times this well-written, gut-wrenching memoir reads like a thriller. At other times, a labor of love. Alan Pesky takes us on a journey of immense loss and grief but pulls us back from the edge with a sleight of hand — he dedicates the third act of his life to helping others overcome some of the hurdles his late son faced.

In this mesmerizing account of a childhood in the boroughs of 1930s New York City, to his rise to Madison Avenue and the very top of advertising, the trail is filled with unexpected twists. At once sad and heartbreaking, it is also a humanistic, purely American tale that takes Pesky and the reader from grief and remorse to inspiration and hope.

I couldn’t put it down!”